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By Daniel Horowitz

Vance Packard's bestselling books--Hidden Persuaders (1957), Status Seekers (1959), and Waste Makers (1960)--taught the new release that got here of age within the past due Fifties and early Nineteen Sixties in regards to the hazards posed by means of advertisements, social mountaineering, and deliberate obsolescence. Like Betty Friedan and William H. Whyte, Jr., Packard (1914- ) was once a journalist who performed an incredible function within the nation's transition from the mostly complacent Nineteen Fifties to the tumultuous Nineteen Sixties. He was once additionally one of many first social critics to profit from and foster the newly energized social and political cognizance of this era. dependent partially on interviews with Packard, Daniel Horowitz's highbrow biography makes a speciality of the interval within which Packard left journal writing to writer his most famed works of social feedback. Horowitz strains the effect of Packard's schooling and early years in rural Pennsylvania, delivering a deeper knowing of his suggestion and his later books. Packard's existence, Horowitz contends, illuminates the dilemmas of a contract social critic with out inherited wealth or educational association. His occupation additionally expands our figuring out of the way one period formed the following, underscoring how the opposed Sixties drew at the mass tradition of the former decade.

Originally released in 1994.

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